A Web application can be used by accessing a Web server through the Internet or an Intranet.Web application can update and maintain without distributing and installing software in thousands of potential clients.Web applications based on presentation standards using XHTML and CSS.The most popular web applications are the Facebook wall,Google map,Skype,YouTube,etc.A web app will probably be slower than an mobile application.
Today around 2 billion of people are using smartphones. Approximately it may increase to around 3 billion in 2019. Nowadays , smart phones is not a fashion, it is a necessity.Today the number of the mobile phones is much higher than PC. For every 5 minutes, people check their phone. Around 70% of people spend time on apps of time spend on phone. Peoples are using mobile apps for gaming,communications,banking,billing etc. Mobile app is essential for every industry such as banking,E-commerce,Hospitality and Education.Mobile apps help in some situations. For example, if you urgently need a taxi or to order food to the office or home.
The choice between mobile apps and websites depends on their cost, usability, required features,etc.Users prefer mobile apps more than mobile websites.This is one of the strong reasons for the higher usage of mobile apps than web apps.The other reasons are the mobile apps offer better personalization. That means personalization is about offering tailored communication to users based on their interests, location, usage behavior, and more.Then easy notifications on mobile apps, notifications are in-app notification and the push notification.They both are exciting alternatives for communicating with app users in a less intrusive manner.The features of mobile devices such as camera,phone calls,GPS,contact list which can be used for mobile applications,that makes the user experience interactive and fun.These features can also reduce the user efforts.Then mobile apps too might require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.There are many other reasons, too that make mobile apps better than mobile websites like mobile apps providing freedom in designing,new branding experience,users spent more time on apps,app can work faster than web applications,brand presence etc.
Developing both web app and mobile app for our business can prove to be a costly affair.We might have to choose one of the two channels, based on our budget and business goals. While both applications have their own advantages and disadvantages.Especially mobile apps can help us to get higher conversions. Mobile apps offer greater personalization,brand presence and user friendly, along with multiple other exclusive features.
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